LOUIS VUITTON CELEBRATES DIWALI

Since 5 November Louis Vuitton celebrates Diwali, the Indian Festival of lights in its global network of stores and lights them up with elegant displays of tradicional Hindu motifs in colaboration with Indian artist Rajeev Sehti.

In addition Luis Vuitton re-edited 40 pieces of its collection for the special occasion using fabrics from authentic vintage Indian saris. Exclusively made in the Louis Vuitton ready-to-wear workshop in Paris, these limited edition ready-to-wear pieces (skirts, dresses, tops, shorts) will be sold exclusively (in size 38) in the Louis Vuitton Paris Montaigne store.

Furthermore, a new “Louis Vuitton fabric”, designed by the Louis Vuitton studio with a mix of Monogram flowers and Indian traditional motifs, has been specially woven by Indian craftsmen. These fabrics, which come in two colours in cotton and in silk, will be transformed by Louis Vuitton into three existing Louis Vuitton ready-to-wear pieces and a scarf in pink, sea green coloured silk and radiant ivory cotton. These pieces will be available for purchase worldwide in a network of Louis Vuitton stores.

This is the very first time that the brand is celebrating one single common festival on this scale.
 The origin of Diwali lies in the celebration of the victory of good over evil that cherishes family values of love, respect and harmony. The two month long festivies in November and December will also be a tribute to Louis Vuitton´s special relationship with India which dates back to almost a century.

Illustrations : Florine Asch

www.louisvuitton.com

By Paulo Meixedo