DesignFashionZoot hears
ZIRKELTRAINING: RECYCLED MEMORIES!
Recycling is the key phrase: handbags made from truck canvas and even from drink cartons, ZIRKELTRAINING is going a bit further and enjoying international acclaim turning the covers of vintage gymnastic apparatuses into bags.
Berlin based Bernd Dörr is behind the project with the goal to save discarded goods resurrected into something wearable creating a collection made up of travel bags, padded laptop cases, wallets and handbags.
Advertiser Markus Kreykenbohm was commissioned to produce the accompanying marketing campaign; Maria Brinkop photographed Sara-Pia Zimmermann looking suitably retro and athletic.
Zirkeltraining products are available from Gravis Apple Stores, Lufthansa Worldshops and exclusive bag stores around Europe and Japan.
We say they have a place on the winner’s platform, don’t you think?
www.zirkeltraining.biz
By Catia Nobrega