CUSTOMIZE YOUR OWN REPETTOS | Dec 16, 2010
Repetto is offering a custom service which allows you to specify the colors of your new ballet shoes—not just the slipper itself, but also the straps, borders, and laces from 250 or so choices.
It was in the late fifties that the ballerina shoes converted in a fashion must-have. Rose Repetto hand made her first ballerina shoes in 1947, for her son, coreographer Roland Petit. Ten years later Brigitte Bardot wears them in the film “And God created women” in 1956. Soon, everyone wanted their own pair of Repettos, and the shoe became a staple fashion accessory, turning the brand into a national industry.
Now, we can have them costumized. The costum service L’Atelier Repetto is available in Paris, in the La Paix street, number 22, from the starting price of 280 Euros. The ballet shoes will take around three weeks to be ready and, in the future, most of the models “couso retourné” will also be personalized, in men’s, women’s and children’s lines.
By Mafalda Leite
