FashionZoot hears
CONSCIOUS COLLECTION – SUSTAINABLE STYLE AT H&M
H&M is launching a “Conscious Collection” on 14th April, made from environmentally-adapted and greener materials such as organic cotton, Tencel® and recycled polyester. The collection which is for women, men and children is made from environmentally – adapted and greener materials. H&M’s designers have been inspired by different shades of white, one of the most important colours this Spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping.
Menswear takes on a preppy mood with a white two-button blazer, collarless shirts and T-shirts with Henley detailing at the neck. There are printed and striped T-shirts, as well as a tank top for layering and trousers are either five-pocket jeans or tailored.
Womenswear is inspired by an updated romantic style in which blouses, tunics and T-shirts with Broderie Anglaise are a key trend. Tiered dresses are perfect for day or more dramatic Grecian gowns for night. Long floaty skirts are key as are cut-off shorts. The collection also includes the perfect white blazer and pleated trousers for a more minimalist look as well as Broderie Anglaise and lace lingerie.
By Paulo Meixedo
