FashionZoot agenda
ECOLUXE FASHION LONDON 20/21 FEB
EcoLuxe London, promoter of high end and environmentally friendly fashion designers and brands, has launched its latest ethical fashion showcase this month at London’s No1 Aldwych Hotel, opposite the current London Fashion Week at Somerset House.
With over 25 designers of ethical, recycled and fair trade fashion and accessories, the event also includes the launch of ‘The Textile and Apparel Apprenticeship Programme in London’ and will have 5 stands from ‘The Centre for Sustainable Fashion’ to showcase their latest designers along with a “pampering station” by professional hair and skin care brand, Aveda.
One brand appearing at the event, ‘Lowie’, has already be recognised and worn by celebrities such as Fearne Cotton, Lily Allen and Luella Bartley. The brand is inspired by vintage styling and each high-quality, quirky piece exhibits hand-knitting, crochet, embroidery or hand-stitching in honour of traditional handicrafts and time-honoured manufacturing processes.
From the use of eco-materials to clever cutting and simplified production processes, the brand ‘Jose Hendo’ builds its collection upon “The 3 R’s – Reduce, Reuse, Recycle”. They promote the use of organic, untreated raw and recycled materials and aim to raise awareness of environmental issues within the fashion industry.
Be sure to also check out Portuguese Eco-brand, White Tent, who will be presenting their new Fall/Winter 2011 collection during the event. For previous Zoot reports on White Tent follow our link here.
By Lucy Mclean
