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“PUMA CLYDE”: THE UNDEFEATED WITH PUMA COLLECTION

This April the renowned sportslifestyle brand Puma celebrates its new partnership with the legendary apparel, accessory and sportswear label, Undefeated, launching the Undefeated with Puma collection centred around one of the most emblematic Puma footwear designs, the Puma Clyde.

Undefeated sees itself at the forefront of creativity and individuality – ‘the unofficial voice of the next generation’. Similarly, the Puma Clyde, a shoe first customized in 1973 for the infamous basketball player, Walt “Clyde” Frazier, was seen by Puma as the definition of cool – Clyde was a pioneer of confidence, style and creativity who, as well as being named one of the 50 greatest players in league history, remained a fashion renegade off the court. The Puma Clyde was the first signature basketball shoe of its time, built for style and performance it became a statement shoe both on the court and on the street.

The two brands worked closely together to revive this iconic model providing a fresh new take on the shoe which will appeal to a whole new set of customers who will love every bit of the classic Clyde style.

Eddie Cruz, co-founder of the Undefeated brand, says that this new collection has succeeded in its aim to be “something exceptional, with a cool and futuristic vision – and we are excited to continue this momentum for the upcoming seasons.”

www.puma.com/stores/clyde

www.undefeated.com

By Lucy Mclean

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