CSS co-founder and designer Iracema Trevisan has just launched her first fashion project, B.Heart.
Text by Anna Battista
“Easy going”, that’s how fashion designer Iracema Trevisan, defines her new collection of scarves.
After her stint in Brazilian rock band Cansei de Ser Sexy (CSS), that she also co-founded, Trevisan who also worked as style assistant for designer Alexandre Herchcovitch in São Paulo, moved to Paris where she studied at the Institut Français de la Mode.
Trevisan then focused on her career as fashion and graphic designer, doing an internship at Lanvin’s women’s wear studio and launching under the name B.Heart a collection of limited edition silk scarves.
The scarves are characterised by bold black and white graphic prints contrasting with images of green palm tree forests and animals, but also integrate chains or black and white bubbles. “I like when people make unexpected combinations, like a bold print next to a piece of jewellery,” Trevisan states, “that’s what I had in mind when I came up with this line, I was just thinking what could be nice next to a wooden chain or a forest.”
In a way the inspiration also came from her native Brazil. “We have a different way of being creative,” she explains, “there is a lightness regarding the rules that makes us come up with things that would probably puzzle other people! The thing is we don’t have a big famous tradition casino online and we don’t ask too many questions. We like to have fun and that’s probably a cliché that is very true in the end. We also have a twisted sense of humour, which is something that I also try to inject in my work.”
The designer is currently working on her second line that will feature more palm trees but also Art Deco motifs and cute poodles, “Sounds a bit like Miami,” she claims, “but rather than Miami next week I’ll be in New York shooting the new collection with a photographer. It should be out in August, it’s all quite exciting.”
In the meantime Trevisan has been enjoying herself taking images of her scarf collections in the streets of Paris. “I like the idea of objects that live by themselves in a city, a bit like in the ‘50s movie Le Ballon Rouge, with a red balloon flying around in town. Paris is such a post card city that it can be more than just a backdrop!”
