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MYKITA WITH ALEXANDRE HERCHCOVITCH AT SAO PAULO FASHION WEEK

The catwalk of Brazilian fashion designer Alexandre Herchcovich at the recent Sao Paulo Fashion Week SPFW was soaked in timeless glamour and classic 1950s style showing sweet cocktail dresses, couture style bodice/corsets, silk print pieces and pastel jodhpurs, accessorised throughout with a mixture of soft coloured riding hats and the new SS12 MYKITA sunglasses designed in collaboration with Alexandre Herchcovitch himself…

The women’s Mykita sunglasses for SS 2012 pay homage to the type of thickset horn-rimmed glasses worn by infamous Swiss architect, Le Corbusier. The two models, REGINA and GOLD reinterpret the classic 1930s design with a modernised colour palette and top MYKITA brand quality.

Alexandre Herchcovitch says of this design collaboration with MYKITA, “This season is influenced by vintage fabrics from the 1950s and 1960s, whose intense colours have grown pale over the decades… The clothes and glasses complete each other.”

In this way, Le Corbusier’s favourite big black spectacles have been brought into the present, transformed by subtle pastel tones – Vanilla, Rose and Stone – to create the perfect styling accessory for the year 2012.

GOLDA in Rose, REGINA in Vanilla, GOLDA in Stone

For the men’s collection, Herchcovitch and MYKITA developed a unisex model which plays with the concept of “trompe-l’oeil”, a trick of the eye using perspective to suggest three-dimensionality where none exists.

The AVRUM frame for SS12 is therefore made up of two distinct colours – a combination of natural skin tone with either red, violet-blue or black. The nude colour gives the glasses a floating effect, creating the desired optical illusion that shifts the focus and spatial perspective in true trompe-l’oeil style. The frame has a sharp, classic look reminiscent of Raybans and 1950s Nylor frames but with that added illusion to keep the look fresh and interesting for SS 2012.

AVRUM in Violet-blue/Nude and Red/Nude

www.mykita.com

By Lucy Mclean

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