FashionZoot Agenda

15 FEB -31 JULY: REGISTRATION PERIOD FOR MANGO FASHION AWARDS

Iconic Spanish brand MANGO has combined forces with Not Just A Label (NJAL), the leading global business directory for showcasing “avant-garde” designers, to bring you the 4th Edition “el Botón” Mango Fashion Awards 2011, for which registration closes on Sunday 31st July 2011.

With support and supervision from the team at NJAL, contestants are provided with a perfect platform to build exposure and gain recognition for their work in one of the most prestigious and generous fashion awards of today…

The winner will be awarded with the MFA prize of €300.000, the largest sum of money currently offered in a competition of this kind, providing the young designer with the financial support needed to further their collections. On top of this, each of the 10 finalists receive a sum of €18.000 to cover all production costs of the collections that will be judged. This years registration period began on the 15th February and designers have until the 31st of July 2011 to submit their works. Finalists are announced in mid-November 2011. For full participant requirements and registration details please refer to the MFA website:

www.mangofashionawards.com

Previous awards have showcased an impressive judging panel including Valentino, Oscar de la Renta and Jean Paul Gaultier along with support from Central Saint Martins, Institut Français de la Mode, Istituto Marangoni, the Royal Academy of Fine Arts Antwerp and l’Escole Superior de Disseny.

Last years winner, Belgian designer of Israeli origin, Lena Lumelsky, was awarded the prestigious prize during the MFA Ceremony at the National Art Museum of Catalonia (MNAC) in Barcelona. Lumelsky’s Spring/Summer 2011 collection, entitled “see-through” for MANGO, can be seen below, whilst more of her work can be seen on her website lenalumelsky.com.

By Lucy Mclean

PHOTOGRAPHER: ZEB DAEMEN

MODEL: CATHELINE VANBUGGENHOUT

Here follows a selection of presentation videos from Lena Lumelsky and some of the other finalists of last years ‘Third Edition Mango Fashion Awards’…


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