FashionZoot hears
FEIYUE SHOES A/W 2011
Originating in Shanghai from the early 20th Century, footwear brand Feiyue has come along way since its move to France, which saw the first European collection launched in the country back in February 2006. The brand has released several brand new models introducing innovative new colours and materials to provide quality sports shoes that perfectly combine aesthetics and durability.
The Chinese name (pronounced casino online “Fei-u”) means Flying Forward, a keen representation of the brand”s passion and energy to leap to the forefront of the world”s urban art and fashion scene. Each collection (for men, women and children) takes inspiration from street art, music and travel, whilst trying to avoid following trends to remain dynamic and fresh.
By Lucy Mclean
