For Kobe Byrant, professional American basketball player for the Los Angeles Lakers of the NBA, being different is the key to success. This idea is what inspires the new collection for 2011 produced through a collaboration between the ever popular brand Nike Sportswear and the legend himself, Kobe Byrant to create something unique, authentic and innovative.
The K.O.B.E. collection represents the road to success of the sporting icon with basic urban clothing pieces; from a black and white varsity jacket to t-shirts adorned with the K.O.B.E. anagram “Know, Originate, Battle and Elevate”, providing the best combinations of form, function and personality.
By Lucy Mclean