The Portuguese brand FLY LONDON finally opened their flagship store in Lisbon. On two floors you can check out shoes as well as the just recently launched clothes and accessory line.
In association with Creative Systems, the Institute of Systems Engineering and Computers of Porto (INESC), the Technological Centre for Footwear in Portugal and WOW, was developed a project of an interactive shop with the latest technological components. All items displayed in store (shoes, apparel, accessories) have a sticker RFID (Radio Frequency Identification) equipped with a chip on which all information is stored on the article. This innovative technology allows a client to experience a piece in the store, see its image at real-time projected on a screen that puts you immediately in a scenario of interactive streets of London, Tokyo or New York. For this interaction should be possible to store features at a platform with embedded RFID readers and computers that transmit all the necessary information to the mediainstalled.
AV. da Liberdade nº 230