FashionZoot hears
SUPREME CURVE: LEVI'S CURVE ID SPRING/SUMMER 2011 NEWRELEASE
Levi’s Curve ID has a technology that shapes the curves according to the shape of the body.
The design is based on the diameter difference of the waist and hips, according to data from a survey of 60,000 women from 13 countries. According to Levi’s, the three models developed – slight, demi and bold – fit in about 80% of female bodies.
All models come in three different fits: skinny, straight and boot cut, with a big variety of different colours and washes.
For S/S 2011 LEVIS is releasing a new, 4th model: The SUPREME CURVE!
Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, try the Demi Curve. 
Slight Curve is designed to define a woman’s waist while accentuating her curves. If jeans usually fit in the hips and thighs but are too tight in the waist, try the Slight Curve.
Bold Curve is designed to hug the waist, without gapping or pulling. If jeans usually fit in the hips and thighs, but gap in the back, try the Bold Curve.
Supreme Curve was designed for women with more pronounced curves, regardless of jeans size. It fits perfectly in the front and highlights the curves.
By Paulo Meixedo
