Zoot has always been about building creative bridges and forging a multicultural global community – all in support of freedom of expression, artistry and humanity.

As we watched the situation unfold in Ukraine and began providing support to our Ukrainian friends and colleagues, we knew we needed to do something more, to help in some small way. So, we did what came naturally – we reached out to our global network of journalists, designers and artists.

Together, we recognised that the chance to amplify the voices of Ukraine was in line with Zoot’s origins, and we decided to start with what we have always done: connecting with people by sharing stories.

Enter Ukraine calling, our series featuring Ukrainian designers and artists.


Zoot Shoots

Introducing Alexandra

Greek model Alexandra Papagianni works between New York and Europe. Originally from Veria in central Macedonia, she carries a strong…

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Zoot Shoots

Jack Mid — An inner journey

After a psychedelic experience shattered his sense of reality at 19, Portuguese artist Jack Mid spent years navigating panic, trauma,…

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Zoot Shoots

Backstage BORA AKSU at London Fashion Week AW26

For AW26, Bora Aksu draws inspiration from an 18th-century folk tale: the story of Suki, a young barmaid whose life…

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Zoot Sees

Jaden Smith at Louboutin

Jaden Smith’s directorial debut at Christian Louboutin has finally arrived. Known primarily as a musician, actor, and cultural figure, Smith…

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Zoot Shoots

For you

Flowers are the most common Valentine’s gift, they are almost unavoidable. Not only because they symbolize love, but because they…

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Zoot loves

Second Skin: Inside TTSWTRS’ Skin Couture

TTSWTRS’s Skin Couture collection highlights that what truly matters is not just the garment itself, but the emotions it evokes…

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