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ADIDAS SLVR S/S 11
Adidas SLVR presented recently their S/S collection for 2011, in both neutral tones and strokes of primary colours. From jackets and seersucker jumpsuits, to shirtdresses the collection is an exploration of a clean and modern spotwear look.
The focus is on comfort, technology and luxury, the colour pallette includes neutral colours but also pieces in lemon yellow and electric blue.
Jeremy Scott joins SLVR in a one time collaboration, bringing its typical humor and coloru to a limited-edition capsule collection, from a nylon anorak with pleated cotton to hooded dresses, giving a fresh and fun take on Adidas SLVR.
For the campaign, photographer Karim Sadli and stylist Jay Massacret captured a graphic summer mood in color and black/white by the art direction of Pietschlim to show off the subtle and sporty new collection featuring Kori Richardson and Clement Chabernaud.
Adidas SLVR continues to evolve, reflecting the tone and pace of today’s world. It stresses the importance of living, working and designing in smarter and more efficient ways.
The world is moving faster. Move with it in adidas SLVR.
By Cátia Nóbrega
