Our weekly competitions continue: This week you can win a MYKITA & USLU AIRLINES JET SET AVIATORS limited edition. MYKITA is offering to our readers the model EVE in SXF Neon Yellow.
MYKITA`S JET SET AVIATORS are named EVE and BOB. Their names, as is tradition with Uslu airlines, were inspired by airport destination codes, and as is traditional with Mykita – are also first names: ‘BOB – bora bora motu mute’ located in French Polynesia and ‘EVE – evenes’ a destination in Norway.
This new edition comes in three striking colour coatings with matching nail polish, and is packaged in a small suitcase. The MYK Grey-Brown and Liac ITA colours are new developments of Uslu airlines nail polish best sellers; SXF however signals a new twist on Neon Yellow. The nail polish, in co-branded bottles, is also sold separatly.
To win EVE in SXF Neon Yellow , send us an email including your name, age, profession and location with subject “MYKITA” to firstname.lastname@example.org and cross fingers to become the lucky owner of this limited edition JET SET AVIATORS.
The competition – open to anyone in EUROPE will be running until Wednesday 2st February, 1pm , do not miss the chance!
Berlin based eyewear brand MYKITA and cosmetic company USLU AIRLINES first worked together back in 2006 to co-design a limited edition of aviator sunglasses as a result of their shared “facially-focused” creative energies.
MYKITA’ s in-house workshop in Berlin has been supplying hand-assembled eyewear for
the high-end segment since 2003. The creative core behind the brand are its four founders
Moritz Krueger, Philipp Haffmans, Daniel Haffmans and Harald Gottschling.
The name MYKITA is derived from “ Kita” (a common abbreviation for
Kindertagesstätte) and is a reference to the firm’ s first premises in a former day nursery.
A clear design signature coupled with excellent product quality have helped make MYKITA a major name on the international eyewear
market. MYKITA’ s patented hinge concept has given the brand a unique identity.
MYKITA made its debut on the eyewear market in 2004 with COLLECTION NO1.
This metal frame collection boasts MYKITA’ s patented hinge that removes the need for awkward screws and soldering. The
individual frame elements are cut out of thin stainless sheet steel before being manually
shaped in a series of separate steps. Ultra light weight and an array of configuration
options enabling adaptation to individual face forms ensure a superior standard of
comfort and wearability.
For lovers of classic retro forms there followed the DECADES collection. The LITE
collection comprises MYKITA’ s lightest models to date.
COLLECTION NO2 is a collection made from voluminous acetate with a newly
developed and patented hinge concept based on the innovative Metal Injection Moulding
process. The sophisticated look resulting from this new technique comprises the signature
identity of MYKITA: a symbiosis of perfected form and functionality.
LUXE is MYKITA’ s collection for the connoisseur, embodying the highest standards
in terms of design, comfort and quality. Selected, naturally sourced materials such
as buffalo horn are combined with platinum, white gold and other high-end material
coatings to satisfy the discriminating wearer’ s desire for something special.
After years of experience in pioneering product design, technical innovation and research
MYKITA introduced its MYLON line in 2010. The new, patented material involves a
polyamide that can be moulded into any shape desired. A technique known as Selective
Laser Sintering (SLS) enables the realisation of three-dimensional structures without
the form-related limitations of conventional injection moulding tools. MYLON as such
boasts unlimited design options, its remarkable lightness translating into unmatched
wearability – however large the frame. In addition, the material’ s thermal adaptability
means the frames are fully adjustable.
Collaborative ventures with avant-garde designers such as Bernhard Willhelm, Romain
Kremer, Marios Schwab and Alexandre Herchcovitch have seen MYKITA appearing
on international catwalks in Paris, New York, Sao Paulo and London – and become an
established feature of the fashion world.
The firm’ s design philosophy is also reflected in the shop concept, designed in-house. A
key feature shared by the six stores worldwide – Berlin, Vienna, Zurich, Paris, Monterrey
and (since 2010) Tokyo – is the “ MYKITA Wall” , a white, backlit presentation surface
for the frames. It consists of an assembly of perforated steel angle beads that are normally
used to support heavy-duty shelving. Individual little shelf elements can be attached at
any position desired along the wall, thus providing each frame with its own stage.
MYKITA is available in 60 countries worldwide – at high-end opticians, department
stores and selected fashion shops.