FashionZoot hears
Y-3 LAUNCH NEW GLOBAL ONLINE STORE MARCH 2011
From mid-March 2011, Y-3 will be available worldwide through its new online store, starting with the Spring/Summer 2011 season. The launch celebrates 10 years of successful partnership between Yohji Yamamoto and Adidas which began in 2001 with exclusive footwear styles designed by Adidas for Yohji Yamamoto”s signature line and subsequently led to the launch of Y-3 in October 2002.
The online store will carry the full range of men”s, women”s and kid”s apparel, accessories and footwear. It will be accessible in Europe, Russia, United States and across Asia opening up to further regions in the near future.
Y-3.com has a striking and dark energy to it which is representative of Yohji Yamamoto”s rock”n”roll inspiration for this season. The visuals on the site give the feeling of being backstage at a rock concert or emerging out of the tunnel into a stadium, portraying the energy of pre/post performance while maintaining the look of a high-end fashion brand.
By Lucy Mclean
