FashionZoot hears
LACOSTE L!VE SPRING/SUMMER 11
The LACOSTE L!VE collection is taking a new direction; maintaining the original chic style of Lacoste but adding new inspirations from street art and a more youthful fan base. The collection presents the classic polo shirt, jeans and jackets reinvented or “modernized” with print designs and fresh bright colours.
The new campaign for the L!VE collection, photographed by Mark Hunter (better known as CobraSnake) follows a group of young Parisians meeting up and heading out to a party at the famous Paris discoteque “The Social Club”. The campaign features real people, picked for casting at “The Social Club” and through facebook, representing the new youthful market in an unconventional way with real-life footage of “Urban Golf”, dancing and crowd surfing…
The campaign comes along with its own official soundtrack which you are free to check out , while the LACOSTE L!VE website allows you to make your own virtual journey through the Parisian scenario or link to your facebook page for exclusive behind-the-scenes footage of the campaign.
The collection is available in stores now and be sure to watch out for the new story for Autumn/Winter “11 during which LACOSTE L!IVE and Mark Hunter will be off to Berlin to party at “The Icon!”.
By Lucy Mclean
