JimmyPaul × Pokémon: Where Joy Is the Manifesto

Irish/Norwegian London-based makeup artist and beauty editor Astrid Kearney reports for ZOOT from London Fashion Week, with rare backstage access and a sharp eye for detail. Blending beauty insight with designer storytelling, she connects with the creatives and philosophies behind the collections.
This is all about JimmyPaul’s fashion manifestation of Pokémon at Fashion Scout.
Article Astrid Kearney
Photography Becca Geden
Lead Makeup Mandy Gakhal with the team of Academy of Freelance Makeup
Lead Hair Narad Kutowaroo with Unite Hair
Illustrators Louise Boughton, Claire Jones & Jenny Hughes from Drawing Cabaret Couture
On Saturday, February 21st, JimmyPaul unveiled the Pokémon Prêt-à-Porter collection exclusively for Pokémon Center, in collaboration with DIFUZED, an online portal dedicated to premium licensed merchandise wholesale. Celebrating 30 years of Pokémon, the collection translates JimmyPaul’s whimsical, expressive vision into high-fashion pieces where beloved characters collide with streetwise, wearable couture.

For those who know, JimmyPaul isn’t just fashion, it’s made to stand out. Founded 2010 the Amsterdam-based label has built its reputation on theatrical runway moments, hand-painted graphics, and a kind of punk optimism that rejects minimalism in favour of maximalist storytelling. Think club kids meet art school, with a refusal to take “serious fashion” too seriously.
This collection originated on the London Fashion Week runway under the title ROAM — where JimmyPaul transformed Pokémon into immersive worlds, each reflecting a distinct facet of the brand’s DNA.


I was backstage, watching it all take shape. Hair split into spiked, playful bunches that echoed the energy of each Pokémon world; makeup centred on mobile-lid eyeliner and a half-red lip, deliberately broken — a little rebellious, a little fun. The models didn’t just wear the looks. They became them.

Pikachu: High Voltage
The first world arrived electric. Rooted in ’80s excess and Japanese industrial workwear silhouettes, Pikachu — the franchise’s original mascot, pure energy, instantly recognisable — was translated into bold graphics and high-voltage colour. JimmyPaul shaped the ’80s silhouettes with a subtle nod to iconic American illustrator Patrick Nagel, the models transformed into what Duran Duran once called “a Mona Lisa for the New Romantic Age” — balancing pop-art culture with industrial edge.



Bruxish: Neon Tide
A collision of ’90s surf attitude and high-fashion edge. Vivid coral tones, tactile wool craftsmanship, and kinetic sportswear silhouettes capture the untamed, electric spirit of the sea.



Mr. Mime: Tailored Absurdity
Pinstripes meet punchlines in a pastel-tinged dandy fantasy. Soft tailoring, ironic ties, and theatrical wit blur the line between office archetype and Pierrot-inspired polka-dots.



Arguably the franchise’s most psychologically loaded duo. Mewtwo — the engineered, existential anti-hero — collides with Mew’s playful, near-divine innocence. JimmyPaul renders that tension in pink hues, ’90s streetwear, and car-racing motifs: pure speed, sharp attitude, a charged blend of toughness and charm.




Togepi: Postmodern Daydream
A riot of joy and graphic play. Memphis-inspired whimsy meets cascading ruffles in a kawaii-coded fantasy where luck, love, and unapologetic optimism take centre stage.




Weepinwell : Super Soft Power
Punk attitude meets vintage fashion and sustainability. Reimagined as a sweeping ballgown in soft green and yellow tones, the silhouette blooms into exaggerated volume — layers of blush-pink tulle concealed beneath the draped skirt, softening its edge into something unexpectedly romantic.




Venusaur: Plant Energy
Venusaur — the final evolution of the Bulbasaur line, a towering plant-beast fused with blooming flora and grounded strength — becomes a symbol of natural dominance reworked through punk attitude, vintage references, and a sustainability-driven upcycled design language.

Maractus: Desert Punk Bloom
Where cactus-born desert flora meets the raw theatrical force of Nina Hagen — the Godmother of German Punk. Silver stud embellishments echo thorn-like armour across metallic, A-line ’70s-inspired trousers, while a dual-toned green faux-fur jacket adds a shaggy retro softness that twists punk aggression into something playful, eccentric, and fiercely expressive.

Blissey: Blooming Daydream
Paying homage to Blissey — the gentle symbol of care and comfort — this look drifts into floral memory and whimsical bloom. Soft as a daydream, a two-layer dress in cotton white and blush pink unfolds with raw, open edges: unpolished yet tender, like petals caught mid-bloom in a fantasy garden.

Eevee: Soft Becoming
Fox-like, cat-like, soft at the edges — Eevee’s shifting nature translates into a subtle shimmering, belted coat with an oversized wool collar, paired with an embroidered knit bag overflowing with florals. Soft brown tones, cottagecore romance sharpened into structure. A study in softness with genuine power behind it.

Charizard: Volcanic Heritage
Ignited by Charizard — fire-breathing, dragon-like, raw and airborne — these looks fuse Indonesian heritage with volcanic energy. Across three interpretations, ancestral heritage motifs, hand-woven rural textures, and lava-like geological markings unfold: as if carved by fire and time.






Mismagius & Sableye: Sakura Séance
Sakura season spills into séance. Lilac and rose drift through the air like petals through smoke, rhinestones catch the light like something half-remembered, and witch-hat silhouettes rise as both homage and haunting.
Mismagius emerges as a pastel apparition — mysterious, melodic, spellbound — layered in petal-length lilac and soft rose, crowned with a witch hat that blurs cinema and ceremony.
Sableye channels darkness from the wings: a fluffy lilac suit catching rhinestone light, turning mischief into quiet, glittering menace.




Houndoom: Midnight Elegy
The hellhound arrives in tailored darkness. Houndoom — eerie, flame-marked, its howl a warning and a spell — anchors this look in shadow and sheer intensity. Black tailoring is cut with strong, uncompromising structure; silver accents catch the light like bone; embroidered outlining traces the shoulders with the precision of something predatory. Gothic, yes — but gothic with authority.

Umbreon: Lunar Noir
Umbreon moves at night, silent and sure, its rings surfacing only in darkness. Here, that quiet power becomes a dark romantic vision: a voluminous faux-fur coat, deeply dark with inverted yellow striping, cinched by a sharp red belt that cuts through the shadow like a signal. Glittering black fluid trousers move as though the shadow itself has learned to walk. Cinematic and controlled, the palette inverts Pokemon´s iconic colours into something nocturnal, glamorous, and slightly dangerous.

Mismagius: Velvet Apparition
The show closes on a ghost. Mismagius — illusionist, enchantress, never quite where you think she is — materialises in voluminous black shapes, shimmered fabric threaded through with deep blue floral accents that bloom and vanish as the light shifts. An exit that doesn’t announce itself. It simply disappears, and leaves the room changed.


What JimmyPaul delivers — again, and without apology — is fashion that remembers why it exists. Not to impress, not to minimise, not to whisper. To ignite. In Pokémon, Jimmy Rinsum found a universe built on the same anarchic optimism they’ve always carried: worlds within worlds, each creature a manifesto, every colour a declaration. Backstage, watching the looks take shape — the spiked hair, the broken lip, the models stepping into something beyond themselves — it was clear this wasn’t a collaboration. It was a collision. The best kind. The kind that leaves a mark.








To boot…
The collection is now available exclusively via Pokémon Center in the U.S., Canada, UK, New Zealand, and Australia.
JimmyPaul
www.jimmypaul.com I @lovejimmypaul
PR Underpin PR
FASHION SCOUT @fashionscout
LONDON FASHION WEEK @irelandfashionweek
ASTRID KEARNEY, makeup artist, creative & writer
www.astridkearney.com I @astridkearneymakeup
Read more from Astrid for ZOOT here.




