DesignZoot hears
ONLY THE BRAVE: BIKES BY PINARELLO AND DIESEL
When you put together two Italian top brands, you’ll be pleased with the result: “Only the Brave” is the name of the sophisticated urban bike created by the DIESEL Creative Team and the technology and know-how of bike brand PINARELLO.
Pinarello bicycle frames have been ridden to victory in one-day road races like Milan-San Remo, Paris-Nice, Ghent-Wevelgem, Tour of Lombardy, and the Olympic Games. They’ve held their own — to say the least — in stage races as well, including countless stage victories, as well as overall victory, in the Giro d’Italia and the Tour de France, earning itself a reputation by its groundbreaking designs, their hardheaded attention to detail in production, and their unique paint and finish-work.
Single speed, light and versatile enough to adapt safely to all kinds of urban streets,the bike reminds of the American messenger bikes in its design and soul, but it is also the result of a careful study of balances and strengths – like all Pinarello models. Fausto Pinarello says “A winning bicycle brings together the expert of the artisan, the latest in technological innovation, a passion for the sport, and a fanatical attention to perfection.”, when you ally all of this to a creative style “dictator” and fashion forecaster like Diesel, the result is an original and distinctive design, that preserves handling agility and cornering ability – two crucial features while riding urban streets.
The urban bike was launched in November at the CYCLE MODE Fair in Japan and you can get your hands on one of 
these very special “Only the Brave” bikes available at Diesel and bike-shops in January 2011.
By Mafalda Leite
