Antonia Rosa invited me to collaborate on a photoshoot, introducing me to her passion for trompe-l’oeil. The art form, which translates as “deceive the eye”, plays with perspective and introduces a realistic third dimension to a two-dimensional image. In our latest editorial, we spin a tale of optical illusion, painting pretend T-shirts directly onto the models’ bodies and disguising paint as everyday wear.
With trompe-l’oeil, while we’re drawn to the familiar, we may also be inclined to reject the illusion—just as we try on and then discard new personas in the muddled space between adolescence and adulthood. We’re seeing what fits and figuring it out.
Artistic direction and make-up concept by Antonia Rosa
using MaqPro • Mac Cosmetics • Rowe Beauty • Kryolan • Make Up For Ever and Blackup
available at Kitchen Make up Boutique
Photography and words by Guido Avelino
Assisted and styled by Fernanda Russomano
Production by Michelle Silva
Belts and sunglasses by Pop Closet
Set at Antonia Rosa’s mad atelier, much of my inspiration came together by letting the place speak for itself alongside Fernanda Russomano’s styling. Taking a “’90s doing the ’70s” and “grunge doing punk” frame of reference, the use of utility jeans paired with faux-shirted torsos came about to create a narrative where the core message is youth expression and an invitation to journey into adulthood, welcoming these new boys in town as they navigate life through new and unknown versions of themselves.
We have all been the new boys in town in one scenario or another, whether arriving at college, moving to a new city or trying a new profession. When I first came to Lisbon, much of what I thought I knew about myself took unexpected directions in a world that can often feel overwhelming and chaotic. Whether it’s the first time encountering a challenge or facing a fond memory from the past, this photoshoot speaks directly to the feeling I first had when trying to emerge into the Lisbon fashion scene. It serves as a reminder—to myself and all of us—to slow down and appreciate the beauty and the people around us in the moment we’re in.
By mixing different make-up techniques, Antonia’s students developed the trompe-l’oeil illusion by applying colour with air brushes, sponges, clingfilm transfer and even their fingers in a variety of designs. Aligned with the main motif, the photoshoot celebrates a new take on self-expression and new ways to forge a path of our own—whether through clothing or the lack thereof.
The mood for this editorial comes from Lisbon’s nightlife in the ’90s. We used to paint our bodies in T-shirt shapes for themed discotheque parties, and my first body painting was a T-shirt with straps for Levi’s. In my first beauty body editorial, I reproduced the most emblematic T-shirts for me in that decade. My memories were the theme of this project for my class and assistants. — Antonia Rosa, ZOOT beauty editor
Sérgio Simões “Ginho”
wearing skull T-shirt by Micael Cardoso using Kryolan
wearing Rorschach T-shirt by Antonia Rosa using Rowe Beauty
wearing Hulk T-shirt by Sara Natividade using Make Up For Ever
wearing high-neck tank top by Fabiana Nuno using Black Up
wearing blue turtle neck T-shirt by Fabiana Nuno using Mac Cosmetics
wearing “Punk not dead” T-shirt by Antonia Rosa using MaqPro
wearing red pointillism T-shirt by Leonor Reis using Maqpro
Edited by Michaela Doyle.
View more of Guido’s work for ZOOT here.